Will prediction market ‘catch fire’ in UK, replicating US boom?
Online betting platforms like Polymarket are increasingly popular on both sides of the Atlantic, with UK gamblers easily able to sidestep regulation.
Intelligence analysis by Llama

Prediction markets, like Polymarket, have sprung up in the US, offering betting wrapped in the jargon of financial trading. UK customers are betting with these sites despite regulatory warnings.
Prediction markets are like online betting platforms that let people bet on things like sports games or political events. They're popular in the US, but there are concerns about regulation and whether people in the UK are using them despite warnings.
Analysis
A $60B Vote of Confidence
Prediction markets, like Polymarket, have soared in popularity in the US, with trading volumes estimated to be at least $45bn during the World Cup. However, the figures give a misleading picture, as 'trading' positions are little more than open betting slips that can be sold back and forth. In terms of actual World Cup stakes, analysts reckon it's closer to $5.6bn a month in the US.
Why Cursor?
UK customers are betting with these sites despite regulatory warnings. The Guardian was easily able to set up an account with Polymarket using a VPN and deposit cryptocurrency to test out betting on the World Cup and the chances of the US confirming the existence of aliens. Polymarket said it took compliance seriously and that using a VPN to access the site from the UK was against its terms of service.
The Road Ahead
The rise of prediction markets raises concerns about regulation and the potential for UK customers to bypass existing laws. The Financial Conduct Authority says betting on financial markets would be covered by an existing ban on 'binary option' products. James Bradley, of the consumer advocacy group Fairer Finance, is concerned that UK customers are betting with these sites nonetheless.
Key points
- Prediction markets have soared in popularity in the US, with trading volumes estimated to be at least $45bn during the World Cup.
- UK customers are betting with these sites despite regulatory warnings.
- The rise of prediction markets raises concerns about regulation and the potential for UK customers to bypass existing laws.
- The Financial Conduct Authority says betting on financial markets would be covered by an existing ban on 'binary option' products.
If prediction markets continue to grow in the UK, it's possible that regulators will establish clear guidelines for their use, ensuring that customers are protected and the markets are fair.
The lack of regulation in the UK could lead to a surge in unlicensed prediction markets, putting customers at risk of financial loss and exploitation.



