East-West Dialogue | Xu Ningning: How Chinese Culture Can Become an RCEP 'Cooperation Catalyst'?
RCEP Industrial Cooperation Committee Chairman Xu Ningning discusses how Chinese culture can act as a catalyst for cooperation within the RCEP framework, emphasizing people-to-people bonds and the role of the digital economy in cultural exchange.
Intelligence analysis by Gemini 2.5 Flash

The article features an interview with Xu Ningning, who highlights RCEP's success in fostering "soft connectivity" and mutual understanding among member states, particularly between China and ASEAN. He argues that leveraging Chinese culture, especially through digital platforms and traditional arts, can further deepen regional integration and economic collaboration.
Imagine RCEP is like a big club of countries that want to trade and be friends. A smart leader named Xu Ningning says that sharing Chinese stories, art, and even digital games can help everyone in the club understand each other better, like sharing toys makes kids friends, which also helps them trade more easily.
Analysis
The Regional Comprehensive Economic Partnership (RCEP), as the world's largest free trade agreement by population and economic scale, is increasingly looking beyond mere trade facilitation to foster deeper regional integration. Xu Ningning, Chairman of the RCEP Industrial Cooperation Committee, posits that Chinese culture can serve as a crucial "cooperation catalyst" within this expansive framework. His insights, shared in an interview with China News Service, underscore a strategic pivot towards leveraging cultural commonalities and digital advancements to strengthen the RCEP community.
Xu Ningning
Xu Ningning emphasizes that RCEP's implementation has already yielded significant results in promoting "soft connectivity" and people-to-people bonds. He points to the enhanced trade and investment facilitation, tariff reductions, and unified rules that have streamlined the flow of goods, services, and capital, thereby reducing operational costs for businesses and improving supply chain efficiency. Crucially, he highlights the exemplary humanistic exchanges between China and ASEAN, noting the deepening mechanisms for cultural interaction. These efforts, including nearly 200 high-level cultural exchange activities over two years, have fostered mutual trust and emotional connections, laying a solid foundation for the China-ASEAN community with a shared future.
RCEP
The RCEP agreement, encompassing ASEAN's ten member states plus China, Japan, South Korea, Australia, and New Zealand, is designed to boost trade and investment. However, the article suggests its potential extends to cultural integration. Initiatives like the "2025 Hainan Free Trade Port – ASEAN Intangible Cultural Heritage Week" and the "2024-2025 China-ASEAN Year of Humanistic Exchange" are cited as concrete examples of how cultural events contribute to regional cohesion. These activities, spanning education, culture, tourism, and science, have not only increased mutual understanding but also facilitated greater mobility of students and professionals, creating broad socio-economic benefits. The goal is to make interactions between China and ASEAN citizens as easy as "visiting relatives," further solidifying the comprehensive strategic partnership.
Digital Economy
A significant aspect of this cultural integration strategy is the embrace of the digital economy and cross-border e-commerce. Xu Ningning identifies these as core growth engines, especially given that China and ASEAN are each other's largest trading partners and significant investment partners. The inclusion of a dedicated digital economy chapter in the China-ASEAN Free Trade Area 3.0 version provides a clear roadmap for cooperation. With over 2 billion people and 1.5 billion internet users, the region presents immense digital market potential. The rapid growth of cross-border e-commerce, exceeding 20% annually, is transforming the digital circulation of cultural products into a new cornerstone of regional cooperation. This digital push not only supports the cultural industry but also reinforces people-to-people bonds, playing an increasingly vital role in bilateral political, economic, and trade relations.
Key points
- RCEP has significantly enhanced "soft connectivity" and people-to-people bonds among member states.
- Chinese culture is positioned as a "cooperation catalyst" within RCEP, particularly with ASEAN.
- Digital economy and cross-border e-commerce are identified as core growth engines for the circulation of cultural products.
- Initiatives like the China-ASEAN Humanistic Exchange Year and cultural events in Anhui exemplify this approach.
- Deepening cultural exchange is seen as crucial for strengthening political and economic cooperation within the RCEP framework.
The integration of Chinese culture into RCEP cooperation, especially through digital channels, could significantly deepen mutual understanding and trust, fostering a more robust and resilient regional economic partnership. This could lead to increased trade in cultural products and services, benefiting all member economies and strengthening regional stability.
Over-reliance on cultural diplomacy without adequately addressing underlying economic or political divergences might limit RCEP's full potential. Cultural initiatives, if not carefully managed across diverse regional contexts, could also face challenges in achieving genuine integration, potentially leading to superficial engagement rather than deeper understanding.


